With more than 50,000 visits to our website each month, we know that familyplanning.org.nz is a trusted place for information about our services and about sexual and reproductive health.

Last redeveloped in 2007, the site was increasingly tired and didn’t have the technology we wanted to offer a whole new range of services for our web visitors.

Going live today, this new site is the result of an organisation-wide project to review and update content from across our three previous websites and to develop a design to make it as easy as possible for people to find and use the information they want.

The new site also has some features built in that will allow us to launch some new initiatives in the future.

In the early development of the site, we used a number of reference groups to help us understand why people were visiting our site and what kind of information they were after. We also got great feedback from this reference group about the language we use and how we can make this easier for people to understand.

All this information has helped us deliver a much more user-friendly site.

Our chief executive Jackie Edmond says that with just over 50 per cent of the visitors to our websites using a mobile device it was vitally important that our new website is responsive and the design works well across a range of devices.

Content that was previously spread across our three websites is now all in one place and is much easier to find. The site features a more user-friendly shopping cart, content cards, suggestions for content visitors might find useful and a greatly improved search function.

“Just because our new site is launched, doesn’t mean our work is finished. We’ve already got plans for some great new content and a way to make it even easier for people to make an appointment with us. We’ll be starting work on these projects soon,” Ms Edmond says.